![]() ![]() | Position: Forward | Age: 34Īlyssa Naeher will be the USWNT's starting goalkeeper for a second straight Women's World Cup. $7.1 million Alex Morgan On-Field Earnings: $0.8 million | Off-Field Earnings: $6.3 million Nationality: U.S.WOMEN’S WORLD CUP HIGHEST-PAID PLAYERS 2023 “There’s just a lot more opportunity for women now as they play the sport that they love.” ![]() “Obviously things have changed dramatically in terms of the platform that this current team has, the league that they play in,” says Wasserman agent Dan Levy, who represented Hamm and now works with Morgan and Rapinoe. wouldn’t launch for nearly two years-it lasted just three seasons-and with occasional exceptions for singular superstars like Mia Hamm, endorsement offers typically disappeared when a World Cup or an Olympics wasn’t imminent. The first fully professional women’s soccer league in the U.S. With a highlight moment in a championship run this summer, a player could push up her marketing earnings by hundreds of thousands of dollars, and perhaps even a million, one industry insider tells Forbes.ĭespite the imbalances between the men’s and women’s games, player compensation has come a long way from 1999, when the USWNT captured the World Cup in a moment that gripped the nation but then faced a massive drop-off in opportunities. Research firm SponsorUnited found last year that the NWSL had seen growth of over 150% in the number of brands buying sponsorships or media since 2019, more than four times the rate in the league’s men’s counterpart, Major League Soccer. Soccer sponsor Visa renewed its vow that 50% of its investment would go toward the women’s team and other women’s soccer initiatives, and players are finding endorsement opportunities with new brands and in new categories. FIFA hopes-perhaps overly optimistically-to eliminate the World Cup gender pay gap by the 2027 women’s tournament, and ticket sales and viewership numbers are trending up. (The organization had said last month that all players at the tournament would receive at least $30,000, with members of the winning team getting $270,000.) Players from Australia, the tournament host, called out the disparity this month meanwhile, the teams from Canada, England, Jamaica, Nigeria and South Africa have been battling with their respective national federations over compensation.īut the women’s game has momentum. “Nike is paying these elite athletes what they pay interns,” one agent says disdainfully.Īnd while the prize money for the Women’s World Cup has risen to $110 million-nearly quadruple 2019’s $30 million, with at least half earmarked for the players rather than their federations-it still remains a quarter of the men’s fund, and FIFA president Gianni Infantino said this week that he could not guarantee every player would receive her share. Together, the 15 women in the 2023 World Cup ranking make less than a third of any of those men’s stars. Forbes’ 2023 list of the world’s highest-paid athletes had three soccer players at the top: Cristiano Ronaldo, Lionel Messi and Kylian Mbappé, each of whom hauled in at least $120 million over the 12 months ending in May. Of course, all of these figures look meager next to the eye-popping numbers in the men’s game. ![]()
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